About
About Brian Stachurski
I've spent twelve years writing direct-response copy and building the systems that make it work.
That's the short version. Here's the longer one.
The work
I started in direct response the way most people do — by accident, because I was good with words and someone needed a sales page. The first one converted. The second one converted better. I learned what it actually looks like when copy is treated as a discipline instead of a deliverable. Soon I was building full funnels — sales pages, email sequences, VSLs, launch campaigns — for founders, agencies, and operators across more industries than I can list cleanly. Real estate. SaaS. Professional services. Coaches and course creators. Local service businesses trying to find their first thousand customers.
Somewhere along the way, two things happened that changed how I work.
The first: I stopped thinking of myself as a writer and started thinking of myself as an operator who happens to write. The copy was never the bottleneck. The bottleneck was always the system around it — the offer, the funnel structure, the follow-up, the data, the part where the marketing handed off to sales and things fell on the floor. The best copy in the world doesn't fix a broken engine. So I learned the engine.
The second: I got tired of watching good companies waste good quarters on marketing theater. The rebrand that didn't move revenue. The agency retainer that produced beautiful decks and forgettable campaigns. The "growth hack" that worked once and was never repeatable. My clients didn't need a new tactic. They needed someone who would tell them the truth about which parts were working, which weren't, and what to actually build next.
That's the work I do now.
How the pieces fit
I run my own practice — direct-response copywriting projects and fractional growth strategy retainers — for founders and marketing leaders who want senior-level work without managing a freelancer or paying agency overhead.
I also serve as a senior operator at Mercer Franklin, the strategic marketing consultancy founded by my wife, Juliana Stachurski. Mercer Franklin works with growth-stage businesses on bigger systems-level engagements. My work there is design, AI deployment, development, and some copy and strategic work. If you've found me through Mercer Franklin, that's the context. If you've found me through my own work, just know there's a real consultancy behind me when projects get bigger than one operator can handle.
And I'm building Veroluxe — software for B2B teams running outbound, currently in private beta. More on that elsewhere on the site.
The through-line across all of it is the same: durable systems, direct response, and the long game of building businesses that compound instead of churn.
How I think about this work
A few things I believe, that you'll see show up across every essay, every project, every conversation:
Direct response is the only kind of marketing that tells you the truth. Brand work matters, but it's measured in years and feelings. Direct response is measured in dollars and weeks. If you can't tell whether your marketing is working, you're not marketing — you're decorating.
Most growth problems are system problems, not creative problems. A new headline won't fix a broken funnel. A better ad won't fix an offer that doesn't convert. The work is upstream of the work most people focus on.
Tactics expire. Systems compound. The teams that win over a decade are the ones who build infrastructure — copy libraries, customer research that actually gets used, funnels that get sharpened quarter over quarter, data that informs the next decision instead of decorating the last one.
The best work is usually quiet. Launches need volume. New categories need noise. But the operators who win over a decade are the ones who spend most of their time on the unglamorous work — sharpening offers, tightening funnels, talking to customers, fixing the parts of the system nobody sees. The loud moments work because the quiet work made them possible.
If any of that sounds right, we're probably going to get along.
The personal part
I live in Franklin, Tennessee with my wife Juliana. Outside of work I spend time on AI, art, and opera — three things that have more in common than people think. I'm bad at small talk and good at long conversations.
- If you want to work together, here's how →
- If you want to read more, the essays live here →
- If you want the occasional email when I publish, subscribe here →
Otherwise — thanks for reading this far. That's not nothing.